Overview of GDPR
The General Data Protection Regulation (GDPR) was approved 14th April 2016 after four years of debate. It will come into effect 25th May 2018. As a result, any organisations that do not abide by the new regulations may face heavy penalties. GDPR has been designed to protect data privacy and to change how organisations look at data protection. This guide aims to educate our clients on GDPR and ensure that all are prepared for the changes it will bring.
GDPR is very clear that the new rules will apply to any controllers and processors who will be processing personal data in the EU. This is regardless of whether the processing actually takes place in the EU. Therefore, GDPR will monitor all behaviour where the activities relate to offering goods and services.
GDPR makes it very clear that consent must be clearly given before data can be processed. No longer will companies be able to use terms and conditions filled with jargon that are incomprehensible to the average person. From 25th May 2018, consent must be requested in a clear and easily accessible form, using plain language. Furthermore, it must be as easy to withdraw consent as it is to give it.
Right to be forgotton
This component of GDPR is also known as ‘Data Erasure’. It will ensure the right to have personal data erased, the sharing of this data halted, and any third parties will be obliged to cease processing it.
Organisations that flout the rules of GDPR will likely face heavy fines. The maximum fine for the most serious of infringements will be 4% of annual global turnover or €20 million (whichever figure is greater). Naturally, the approach to fines will be tiered. Therefore, the worse the infraction, the more considerable the fine.
How this effects our clients
In light of the changes brought in by GDPR, we need your clear and explicit consent to continue to send you communication.
It is really important that you say “Yes” to the change we are making as a company.
Evidently, we want you to stay in touch, on your terms.
As discussed, soon we won’t be able to send you important information about our work, or update you on business and money matters without your express permission. Because, we want our relationship with you to be built on trust and understanding.
Giving your permission is quick and simple. In order for you to receive communication from us please “opt-in”.
If you have any queries about GDPR and how it might affect your business, contact us on 0800 020 9542 or drop us a line firstname.lastname@example.org